Product marketing has been a cornerstone of marketing since marketing was invented. Products help us to understand marketing more clearly because products are prone to fewer of the complications of services. But product thinking creates a natural disconnect because the product process is naturally disconnected. When we market products we can imagine the separation between [...] Read more – ‘The Dangers of Product Marketing’.
When we started Redfront Marketing our aim was to move away from the mechanical, “push” function of so much marketing activity towards something much more more focused on user experience. In other words we wanted to take the Service Design approach and employ its principles in marketing. Much of the talk around marketing at the [...] Read more – ‘The Marketing Value Network’.
Few businesses are as misunderstood as marketing. For some people marketing is a cynical, unethical assault on the consumer, an endless push to persuade people they need to buy more and more stuff from increasingly faceless corporations. It’s become a dirty word. The more we talk to people, the clearer it becomes that the general [...] Read more – ‘A Marketing Manifesto’.
During February 2012 Redfront Marketing is presenting a series of business insights around key issues in social business. The Social Series kicks off with a three-part programme of business intensives led by inspirational speakers. The Social Series brings together round-table discussions that tackle the major topics in for social business communications. The pilot series will [...] Read more – ‘The Social Series’.
Keeping up with social media can be confusing. A proliferation of platforms, an avalanche of content and a world full of people to connect with mean that it can be hard to improve, let alone make a start on, your social media presence. One of the biggest problems can be trying to visualise the whole [...] Read more – ‘Visualising Social Media’.
We have been working with award-winning corporate and brand public relations consultancy, Flagship, to develop marketing services as part of a new subscription-based PR and communications ‘club’ created specifically to support the promotional needs and objectives of start-ups, small businesses and entrepreneurs. Redfront Marketing will be providing brand review, strategy development and direct marketing services [...] Read more – ‘Marketing Services for Flagship Consulting’.
