Featured Article
A Marketing Manifesto
Few businesses are as misunderstood as marketing. For some people marketing is a cynical, unethical assault on the consumer, an endless push to persuade people they need to buy more and more stuff from increasingly faceless corporations. It’s become a dirty word.
The more we talk to people, the clearer it becomes that the general perception of marketing doesn’t fit with how marketing should be. I was taught that marketing was the management of a mutually beneficial exchange between a business and its customers. There are other definitions but, to me, this suggests the most meaningful framework. It doesn’t talk about tricking people into buying things. It focuses on building relationships. Read more
Latest Articles
- The Social Series
- During February 2012 Redfront Marketing is presenting a series of business insights around key issues in social business. The Social Series kicks off with a three-part programme of business intensives led by inspirational speakers. The Social Series brings together round-table discussions that tackle the major topics in for social business communications. The pilot series will [...] Read more – ‘The Social Series’.
- Visualising Social Media
- Keeping up with social media can be confusing. A proliferation of platforms, an avalanche of content and a world full of people to connect with mean that it can be hard to improve, let alone make a start on, your social media presence. One of the biggest problems can be trying to visualise the whole [...] Read more – ‘Visualising Social Media’.
- Marketing Services for Flagship Consulting
- We have been working with award-winning corporate and brand public relations consultancy, Flagship, to develop marketing services as part of a new subscription-based PR and communications ‘club’ created specifically to support the promotional needs and objectives of start-ups, small businesses and entrepreneurs. Redfront Marketing will be providing brand review, strategy development and direct marketing services [...] Read more – ‘Marketing Services for Flagship Consulting’.